Having designed my map, I now have a strong idea of the illustration style I want to explore and play with. I like to work with pencil onto white paper in the first stages of my drawings, I then trace on top of these original sketches using a black fine-liner. I like to add lots of detail to my drawings and my logo designs are no different. I am not one to settle for simplicity, so I didn’t hold back with my designs. I originally drew out four thumbnails logos, all with different concepts to explore but all still quite similar in design.
My top left logo features a heart-eyed robot inside of a circle with a banner above them, which frames the design. I tried to add small details to the robot in order to show how the robot used to be a human. I gave the robot a broken heart, lips, eyebrows and even added blusher to its cheeks. I wanted the typography for this logo to look robotic and linear, however I feel that the lines are too thin and the letters don’t have as much impact as I wanted.
The bottom left logo also features a robot, however it’s a streamlined version of the previous one so I didn’t include the facial features that are on the old robot. I kept it simple but added a broken heart shaped body and kept the heart eyes too. I also added a banner to this logo but added hearts to the design. I think the simple typography in this design is better than the previous one as it looks sweet and simple. I like all the line details on the robot’s limbs, I feel that it adds definition and a 3D effect.
The top right pencil logo has a completely different concept as it shows a scene instead of just a single robot. In this scene two robots are stood on a tropical island, next to a palm tree, whilst the sun beams down on them. There is a girl robot and a boy robot and a love heart has been placed above them to show that they are in love. The logo is framed using a circle and wavy lines that show ocean waves. I really like this logo design because it tells a story, and it also features the same typography that I used on my map which to me, shows consistency as my work is following a theme.
The bottom right logo is of a cocktail glass being held by a robotic hand. The cocktail glass shows how Robotopia is a holiday destination and the robotic hand hints at the fact Robotopia is a dystopian island where humans are turned into machines. The two straws in the cocktail are intertwined, symbolising a couple in love and the slice of lemon on the side of the glass is in the shape of a love heart. I really like the typography in this logo because the letters look robotic due to their straight edges. The letters also look fun due to their varieties in size and they almost look like they are moving as the lines are a bit wobbly.
After designing these thumbnails, I decided to draw a few more, just to experiment! However, I really like the logo of the beach scene with the two robots in and so I opened up Illustrator and started creating this design using the shape tool and added colour to it as well. I wanted my logo to look clean and smart so I kept detail to a minimum and stuck to a simple colour scheme. I used the shape tool, the brush tool and the pen tool to create all of the shapes you can see. I also used the pipette tool and the fill function to colour in my shapes. I created this in Illustrator because it had to be a logo made up of vectors and this is a perfect programme to use for this sort of task. After creating this logo I then created a second version of it, moving a few things around, in order to create an animated logo gif. I created this in Photoshop, using repeated frames and then looped them forever. I then exported this as a gif!