Signage

I work in an independent coffee shop in South Ealing called Munsons, just around the corner from Tetote and one of the things I love about it is the A board that stands outside the cafe, just on the corner of the street. Every day we hand draw funny pictures, inspirational quotes, and sarcastic sayings onto it and when I look out the window during my shift I see passersby stopping to photograph it or laughing to themselves all the time. It’s such a simple idea but it’s a way to interact with members of the public when they’re not in your shop. It’s something to grab their attention and to make them notice you, even if it’s just for a cool post on their Instagrams. I think an A board is a perfect idea to get people into Tetote because it’s friendly and personal, just like Tetote.

I also think the signage hanging from the wall is important because not many people know about Tetote even though it has a major footfall, due to it being so close to a tube station. However, with this sleek new sign that can be seen from down the street, Tetote now has the chance to be seen by a larger number of people! By putting poster designs on bus stops as well, this catches people’s eye when they’re most likey waiting for a bus or daydreaming, so this is a perfect spot to put a bold and stylish design.

 

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