It’s always daunting sitting down with a blank piece of paper in front of you. Sometimes the hardest part of a brief is the initial brainstorming stage because suddenly you feel very under pressure. You start thinking that you must be a shit designer if you haven’t come up with the most ground-breaking perfect idea known to mankind in the first five minutes. But, take a breath, no idea is a bad idea. This is the time for you to just be as wacky as you want – to throw the ridiculous ideas down on the table and not care because this is your starting point. It helps to gets the creative juices flowing. Working in groups also really helps in this part of the process because you feed off each other’s energy, bouncing ideas off of one another, jotting down every single weird idea that pops into your head, expanding on cool starting points and just making a massive web of potential masterpieces. Don’t be afraid to be imaginative. People that are worried to scribble on paper and to express their craziest ideas are the ones that are never going to improve.
In your groups, you are required to design, prototype and pitch an interactive/digital ‘screen-based’ companion to an existing piece of “old” media e.g a book, magazine, movie or a broadcast TV or radio show. You could also consider selecting an existing or upcoming exhibition or event. Do not create from scratch the piece of media or associated brands. It must already exist or be in production. Taking this familiar piece of IP (intellectual property) investigate how it could be enhanced, marketed, extended or made more involving for its audience through a focused, attractive, well designed and compelling interactive concept. You are not expected to create a complete working piece of software, but instead need to be able to demonstrate your concepts essential functionality, purpose and design elements to an audience.
Once I got into the flow of things, I started to imagine brand new ideas super fast, it was like my brain was in fast forward. I came up with crazy ideas, mad ideas, ideas that defied the laws of physics, and ideas that had potential. But all my ideas were vital stepping stones in helping me to get from a river’s edge to the green grass on the other side (that sounded so cheesy I am very sorry for my poor attempt at humour). The final idea my team and I decided upon was a cookery app. Not just a bog standard cookery app oooooh no, but an app that tells you what you can make from all your leftover food courtesy of a handy little scanner. This app will enhance the BBC’s Good Food cookery books by giving them an interactive twist. It will help students and young adults learn how to cook new things, teach them to stop wasting leftover food and will ultimately save them money in the long run! As a student myself, who lives independently from my parents, this app would help me a tremendous amount. I find myself nipping to my local co-op to buy ready meals and ordering from Deliveroo all too often as I don’t know what I can cook from the random assortment of foods I have in my kitchen and so I’m confident that this concept will be very handy!
Next up on our team’s to do list – start coming up with some designs!