I absolutely hate getting up in front of people and talking, I know it’s nothing to be embarrassed about but I just get really nervous: my palms get sweaty, my face goes red and my throat feels as if there’s a frog in it… So telling my class what our app was had me feeling a bit sick to tell you the truth, I would much rather they read my blog! But, practising and gaining confidence in addressing large groups of people is a vital skill I need to master – especially as my group needs to present our idea in a Dragon’s Den like situation in a few short weeks to a panel of AKQA professionals…yikes! SO WHAT IS THIS FANTASTIC APP?! University students survive on a budget. Between juggling studies, part time jobs and homesickness, do students really have time to flick through recipe books to find something they can eat for dinner from leftover foods or are they more likely to spend more money on¬†unnecessary¬†takeaways? Well, wonder no more as this app will do the work for you. With a nifty camera tool, you will be able to scan the barcodes of all the food you have… View Post

It’s always daunting sitting down with a blank piece of paper in front of you. Sometimes the hardest part of a brief is the initial brainstorming stage because suddenly you feel very under pressure. You start thinking that you must be a shit designer if you haven’t come up with the most ground-breaking perfect idea known to mankind in the first five minutes. But, take a breath, no idea is a bad idea. This is the time for you to just be as wacky as you want – to throw the ridiculous ideas down on the table and not care because this is your starting point. It helps to gets the creative juices flowing. Working in groups also really helps in this part of the process because you feed off each other’s energy, bouncing ideas off of one another, jotting down every single weird idea that pops into your head, expanding on cool starting points and just making a massive web of potential masterpieces. Don’t be afraid to be imaginative. People that are worried to scribble on paper and to express their craziest ideas are the ones that are never going to improve. Brief: In your groups, you are required… View Post