When you are creating an app you need to have a unique selling point, something that makes you stand out from all the rest. The way to beat your competition is to know your competition inside and out. I started making notes on the top food apps that you can download right now, making sure I wrote down their USPs. I then downloaded them and played around with them on my phone. I did this so I could form an opinion on them and learn from their designs. I made a list of their pros and cons, and used this knowledge to start expanding on Look Cook’s designs and features. I didn’t want to get too carried away though because I remembered the saying Ben told me in our first lecture – “do one thing well.”I have decided to listen to this advice and focus on exploring Look Cook’s key food recognition technology service. By scanning your food with your phone’s camera, this app will┬áprovide you with recipes that you can cook from leftover foods. This concept is really exciting because it’s never been done before, this means that consumers will be intrigued by Look Cook and will want to… View Post

There are so many cool and beautifully designed apps out there that it’s easy to feel overwhelmed when you start looking for inspiration for your own. However, looking at art is really helpful – it gets your creative juices flowing and inspires you to start making things too! Pinterest is my weapon of choice when I need to find ideas, it’s so great to create your own boards and have others see them in your group too. I’ve started looking at a lot of different things: app design, colour schemes, food illustrations and more. Doing this research has made me think of my app coming to life in so many different ways. I want this app to look clean and fresh, but I also want it to look quirky and fun, it needs to have just the right balance so that people will download it – nobody wants a messy looking app. At the moment I’m really liking geometric, vector, shapes and bright colors. I feel that simple illustrations just look very professional and are perfect for use on small phone screens as the details don’t get lost. I am also really feeling bright colors – particularly yellow because of… View Post