Our client is the BBC, and they want my team and I, to boost monthly subscriptions for their Good Food magazine by incorporating digital interaction into their product, in order to enhance, and expand upon, their consumer’s experiences. So what exactly is BBC Good Food? Well, it is a magazine that is packed full of recipes, cooking tips, and articles that any foodie would love. The magazine comes out every month and has fresh new content and holiday specials. That’s not all though, BBC Good Food has an impressive website that provides practically the same content as their magazine, completely free of charge. So why would you need to subscribe? Basically, the magazine provides you with 70 brand new recipes, each month, that aren’t available online and you also get to read some pretty cool articles. Yes, that sounds good but there still isn’t much of a selling point here. I mean, there needs to be something more exciting and unique to draw you in, something so exclusive and special that you feel you need it immediately. Wouldn’t it be nice if you got a ground-breaking handy little app if you subscribed? Drumroll please…LOOK COOK is here to save the… View Post

When you are creating an app you need to have a unique selling point, something that makes you stand out from all the rest. The way to beat your competition is to know your competition inside and out. I started making notes on the top food apps that you can download right now, making sure I wrote down their USPs. I then downloaded them and played around with them on my phone. I did this so I could form an opinion on them and learn from their designs. I made a list of their pros and cons, and used this knowledge to start expanding on Look Cook’s designs and features. I didn’t want to get too carried away though because I remembered the saying Ben told me in our first lecture – “do one thing well.”I have decided to listen to this advice and focus on exploring Look Cook’s key food recognition technology service. By scanning your food with your phone’s camera, this app will provide you with recipes that you can cook from leftover foods. This concept is really exciting because it’s never been done before, this means that consumers will be intrigued by Look Cook and will want to… View Post

I absolutely hate getting up in front of people and talking, I know it’s nothing to be embarrassed about but I just get really nervous: my palms get sweaty, my face goes red and my throat feels as if there’s a frog in it… So telling my class what our app was had me feeling a bit sick to tell you the truth, I would much rather they read my blog! But, practising and gaining confidence in addressing large groups of people is a vital skill I need to master – especially as my group needs to present our idea in a Dragon’s Den like situation in a few short weeks to a panel of AKQA professionals…yikes! SO WHAT IS THIS FANTASTIC APP?! University students survive on a budget. Between juggling studies, part time jobs and homesickness, do students really have time to flick through recipe books to find something they can eat for dinner from leftover foods or are they more likely to spend more money on unnecessary takeaways? Well, wonder no more as this app will do the work for you. With a nifty camera tool, you will be able to scan the barcodes of all the food you have… View Post

It’s always daunting sitting down with a blank piece of paper in front of you. Sometimes the hardest part of a brief is the initial brainstorming stage because suddenly you feel very under pressure. You start thinking that you must be a shit designer if you haven’t come up with the most ground-breaking perfect idea known to mankind in the first five minutes. But, take a breath, no idea is a bad idea. This is the time for you to just be as wacky as you want – to throw the ridiculous ideas down on the table and not care because this is your starting point. It helps to gets the creative juices flowing. Working in groups also really helps in this part of the process because you feed off each other’s energy, bouncing ideas off of one another, jotting down every single weird idea that pops into your head, expanding on cool starting points and just making a massive web of potential masterpieces. Don’t be afraid to be imaginative. People that are worried to scribble on paper and to express their craziest ideas are the ones that are never going to improve. Brief: In your groups, you are required… View Post