Tetote Factory doesn’t just sell baked goods, it also serves ground coffee for all of you early risers in need of a caffeine fix! Like the tote bag packaging, coffee cups can act as good advertisements from people seeing them in other’s hands as they pass them in the street. Coffee cups have become a symbol of city life, if you drink coffee you’re busy, you’re working hard, you’re constantly on the move, and so it almost acts as a badge of honour if you are tightly gripping a takeaway coffee cup. Continuing with the luxury brand aesthetic, like Starbucks, I decided to go for a clean, white coffee cup, with my logo (minus the circle) printed onto the cup in black and pink ink. This simple design is effective because it catches your eye with the sharp contrast of colours and intricate details. This design is sleek, sophisticated and shows off Japanese culture in a clever way.
When customers buy their products in Tetote Factory they will now be carefully wrapped up like a parcel in this delicate piece of patterned Japanese tissue paper. The tissue paper is cherry blossom pink, identical to the pink used in my logo design, to create a consistent colour scheme. By using pink tissue paper, it adds a comforting and caring touch to the packing, making the product look special and a treat to buy, really giving off the feel of a luxury brand. An illustration of a Geisha woman in traditional clothing next to a cherry blossom branch highlights heavy links to Japanese culture and follows along the same theme of modernism mixed with traditional culture and nature. Also, by using Japanese culture, this furthermore enhances the idea of luxury branding and authentic processes.
Once wrapped up in this precious tissue paper, the products will then be placed in the customised ‘bag for life’ tote bags featured above. These tote bags are reusable, long lasting and are decorated with Tetote’s logo. By printing Tetote’s imagery onto a tote bag, I have not only created a luxury packaging idea but merchandise too. Tote bags are all the range now and having such a beautifully drawn design on a bag, will encourage people to reuse them in their everyday lives which will lead to everyday advertising for this brand.
These are the drawings that I created for this brief, as you can see I enjoy creating detailed illustrations using black fineliners. I am a big lover of intricate drawings and so I started drawing some floral patters, Japanese mountains and played around with typography. As I said before, I want this rebranding to show the natural, traditional side of Japanese culture, so my drawings focus on flowers and curly details. I also included a lot of patterns and textures. I wanted my typography to resemble Japanese letters so I over lapped the lines of the letters and made the lines long and straight.
Tote Factory is a place full of tradition. It’s a beautiful hidden gem of a bakery that not many people know exist in South Ealing. Everything in this bakery is made lovingly by the staff that work there and I think this bakery needs branding that reflects their organic, natural baked goods and delicate artistic Japanese culture. I wanted to give this brand a perfect blend of modern design and a natural aesthetic so I opted for an intricate, hand drawn illustration style mixed with bold, sophisticated, symbolic black and white colours that reflect Japanese culture and art movements.