Visual research is the organisation, presentation, and design of information. I am learning to use mapping, data, and information design as a route to visually communicate a message. I have been asked to develop a visual language that could lead to useful and attractive designs. My challenge was to wander around my university researching anything food and drink related that could develop into an interesting infographic design. This was very vague and so I really needed to use my imagination, stretching ideas until I came upon an idea that was unique and interesting. I decided to focus on the cheapest location in university to use a contactless card because there’s nothing worse than trying to buy a coffee and having to buy some unwanted Doritos just to reach the minimum spend is there? There are five key places in university and strangely enough, they all have different minimum spends on cards, so I made notes of the facts and then headed back to class to brainstorm some design ideas. Infographics come in all shapes and sizes, some infographics are interactive and show you information through a sort of game -these are called flow charts. They start off with a feature question… View Post
Coming up with ideas when you’re suffering from creative block can be an excruciatingly painful experience. Sitting there staring at your blank piece of paper begins to drive you a little insane and it just makes you even more stressed. Sometimes the best ideas come into your head when you’re making a cup of tea or watching First Dates on Channel 4, not when you’re sat behind a desk forcing yourself to think outside of the box. This is when super simple tasks like writing on post-it notes with time frames, comes in handy. “Mistakes are inevitable, make them now.” As a class, we were required to visualise on post-it notes as many reasons as we could, as to why we were late this morning. Each post-it represented one idea and this exercise was designed to get us thinking quickly whilst exploring and developing scamping techniques. Using our imaginations, our solutions could be as realistic, normal, surreal or funny as we liked. The aim was to have a vast array of concepts, ranging from the ridiculous to the sublime, but also to experiment visualising quickly. Once complete we sorted, discussed and organised the ideas and stuck them up on the wall. There were so many… View Post
As a new up and coming brand that wants to appeal to a wider audience, it was crucial to create a website suitable for Tetote Factory. In this day and age, if anybody wants to know anything about you, they jump onto Google and search away. Tetote’s old website was seriously outdated, there was nothing special about it, it was simple and to the point but not in a good way, in a sort of who cares kind of way. But no more. Tetote finally has a website to be proud of! Featuring all the illustrations that link to the brand and a colour scheme to match, this website is classy, stylish and easy to navigate.
I work in an independent coffee shop in South Ealing called Munsons, just around the corner from Tetote and one of the things I love about it is the A board that stands outside the cafe, just on the corner of the street. Every day we hand draw funny pictures, inspirational quotes, and sarcastic sayings onto it and when I look out the window during my shift I see passersby stopping to photograph it or laughing to themselves all the time. It’s such a simple idea but it’s a way to interact with members of the public when they’re not in your shop. It’s something to grab their attention and to make them notice you, even if it’s just for a cool post on their Instagrams. I think an A board is a perfect idea to get people into Tetote because it’s friendly and personal, just like Tetote. I also think the signage hanging from the wall is important because not many people know about Tetote even though it has a major footfall, due to it being so close to a tube station. However, with this sleek new sign that can be seen from down the street, Tetote now has the chance to be… View Post
Deliveroo, Just Eat and Uber Eats are changing the future of food delivery services. Buying food has never been easier and now Tetote has a foot in the race, with this vintage design for their new delivery van. Having a delivery service immediately ups your stakes in the food business, because you can now sell your products to a wider market. It also makes your brand more elite due to its special service; showing that Tetote really cares about delivering excellent food and customer service. Like the tote bags and coffee cups, having a delivery van also acts as advertising for Tetote as people may see the branding when the van drives past them in the street. When I was deciding on which van Tetote was going to have I was adamant that it was going to be a vintage looking van. I think there’s nothing more quirky and eye catching than a stylish van covered in art. I stuck to the colour scheme and went for a white van with black and pink designs, the design looks really cool on the side of the van and I particularly like how the mountains cuddle the back wheel.